Showcasing talented musicians
Quick and easy
Usually bespoke design and development is needed when the requirements are complex.
While the scope of this project was modest, this project did benefit from a bespoke process. As their approach to music and performance is unique, we created a fitting website which helps them reach their specific business goals.
We followed a condensed process which made it possible to create a successful website that didn't cost an arm and a leg.
A clever sound trick
Users need to hear a band perform to know if it's right - but sound on the web is a touchy subject if you're a musician.
Our aim was to have as many users listen to the music as quickly as possible. But playing sound as soon as the site loads is one of the most frustrating experiences from a user's perspective.
So instead we're using a video with sound off in the hero section. This in combination with a big CTA (call to action) 'SOUND ON' button leads users to the music as quickly as possible.
Notes on Design
Our only aim was to visualise the sound that makes Bolandi Trio unique.
What does good-vibe-soul-jazz look like?
Together with the band we decided on: Enormous 1 word headlines, beautiful images paired with classy black and white type-heavy layouts. It also gave us the chance to pair a unique headline typeface Operetta with an absolute type design classic: Futura.