Click Suite

Re-energising our national dance school

Client
New Zealand School of Dance
Project
Helping young dancers realise their dreams
Our Role
UI/UX Design | Webflow Development

Clear goals

When we were approached by the NZ School of Dance the brief was clear. An entire new website was wanted to replace an older site that was no longer serving their needs. We took them through our clear-thinking process to develop several sharp goals so we all knew what the site needed to do.

More than a fresh look

The school wanted to attract full time students by showing the school, the facilities, the staff and the success of past students. We knew we had to speak to the students themselves, and help them realise their dreams; and we also had to win over their parents by showing the practical side of the school and the potential careers that result. We also made the task of applying to the school much easier.

This is dance, so let’s move!

The design of the website allows for imagery of dance to dominate, and the use of movement, in both video and interactions, give it a kinetic foundation and a much more modern feel to appeal to the young potential students.

At the same time, the site answers all the practical questions students and their parents have about living in Wellington, the pastoral care that the school takes of them and practical help in making an application to join. 

It's been a fantastic journey working alongside Click Suite to bring the new #NZSD website to life! The feedback we've received in just one week since its launch has been overwhelming and incredibly positive! 🙌

Rocio Grassi, Marketing Manager NZ School of Dance